Marketing Management: (Record no. 30609)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00507nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240919105909.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240919b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 333902750 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | DHO/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Dholakia, Nikhilesh |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management: |
| Remainder of title | Cases And Concepts |
| Statement of responsibility, etc | / by Nikhilesh Dholakia |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Macmillan Company of India Limited, |
| Year of publication | 1978. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 643p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Khurana, Rakesh |
| -- | Bhandari, Labdhi |
| -- | Jain, Abhinandan K. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | Reference | 19.09.2024 | 658.8 DHO/M | 81546 | Books |