Beyond MaxiMarketing: (Record no. 22549)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00643nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231122101812.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231122b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070513433 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RAP/B |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Rapp, Stan |
| 245 ## - TITLE STATEMENT | |
| Title | Beyond MaxiMarketing: |
| Remainder of title | the new power of caring and daring |
| Statement of responsibility, etc | /by Stan Rapp and Thomas L. Collins |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Unitated State; |
| Name of publisher | McGraw-Hill,Inc. |
| Year of publication | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvii,319p. |
| 500 ## - GENERAL NOTE | |
| General note | this book is dedicated to the memory of Jerome S. Hardy - gentleman, visionary, mentor, client, and friend. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Collins,Thomas L |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | General Stacks | 22.11.2023 | 658.8 RAP/B | 138111 | Books |