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Essentials of Marketing (Record no. 13243)

MARC details
000 -LEADER
fixed length control field	00549nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	220516s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780070841819
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	LAN/E
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Lancaster, Geoff
245 #0 - TITLE STATEMENT
Title	Essentials of Marketing
Statement of responsibility, etc.	/ by Geoff Lancaster and Lester Massingham
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi:
Name of publisher, distributor, etc.	McGraw-Hill Book Company,
Date of publication, distribution, etc.	1988.
300 ## - PHYSICAL DESCRIPTION
Extent	viii, 430p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Pricing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Sales
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Massingham, Lester
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY	PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY	16.05.2022		658.8 LAN/E	78828	16.05.2022	16.05.2022	Books