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Strategic Brand Management

Keller ,Kevin Lane

Strategic Brand Management / by Kevin Lane Keller ,M.G. Parameswaran & Isaac Jacob - 3rd ed. - Delhi: Pearson, 2011. - xxiii,695p.

ISBN: 9788131756898

Subjects--Topical Terms:
Brand Management
Brand Positioning
Management
Product Strategy

Dewey Class. No.: 658.4012 / KEL/S

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