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Consumer Behaviour : Buying ,Having,and Being

Solomon ,Michael R

Consumer Behaviour : Buying ,Having,and Being / by Michael R. Solomon - 10th ed. - Delhi: PHI Learning, 2013. - xxiv,614p.

ISBN: 9788120346987

Subjects--Topical Terms:
Decision Makers
Management
Psychographics
Social Media

Dewey Class. No.: 658.8342 / SOL/C

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