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Principles & Practice of Marketing

Jobber ,David

Principles & Practice of Marketing / by David Jobber - 3rd ed. - England : McGraw Hill , 2001. - xxii,823p.

ISBN: 9780077096137

Subjects--Topical Terms:
Direct Marketing
Management
Marketing Services
Online Marketing

Dewey Class. No.: 658.8 / JOB/P

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