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Brand Positioning : Strategies for Competitive Advantage

Sengupta ,Subroto

Brand Positioning : Strategies for Competitive Advantage / by Subroto Sengupta - 2nd ed. - New Delhi: Tata McGraw-Hill, 2007. - xiv,292p.

ISBN: 9780070581593

Subjects--Topical Terms:
Advertising
Brand
Celebrity Endorsement
Management

Dewey Class. No.: 658.306 / SEN/B

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