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Beyond MaxiMarketing : the new power of caring and daring

Rapp, Stan

Beyond MaxiMarketing : the new power of caring and daring /by Stan Rapp & Thomas L Collins - New York; McGraw Hill, 1994. - xxvii, 319p.

ISBN: 9780070153387

Subjects--Topical Terms:
Marketing -- Sales promotion

Dewey Class. No.: 658.8 / RAP/B

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