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International Marketing Management: Strategies and Cases

Jeannet, Jean-Pierre and Hubert D. Hennessey

International Marketing Management: Strategies and Cases /by Jean-Pierre Jeannet - Dallas: Houghton Mifflin Company, 1988. - xix, 873p.

ISBN: 039535675

Dewey Class. No.: 658.8 / JEA/I

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