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Consumer Behavior

Engel, James F.

Consumer Behavior / by James F. Engel, Roger D. Balackwell and Paul W. Miniard - New York: The Dryden Press, 1993. - xxiii, 846p.

ISBN: 9780030767517

Subjects--Topical Terms:
Consumer
Management
Marketing
Motivation

Dewey Class. No.: 658.883 / ENG/C

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