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Fundamentals of Marketing

Stanton, William J.

Fundamentals of Marketing / by William J. Stanton and Charles Futrell - 8th ed. - New Delhi: McGraw-Hill Book Company, 1987. - xx, 666p.

ISBN: 0071003045

Subjects--Topical Terms:
Distribution
Management
Marketing
Promotion

Dewey Class. No.: 658.8 / STA/F

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