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Management of International Advertising : A Marketing Approach

Peebles, Dean M.

Management of International Advertising : A Marketing Approach / by Dean M. Peebles and John K. Ryans - Boston: Allyn and Bacon, 1984. - vii, 296p.

ISBN: 0205079881

Subjects--Topical Terms:
Advertising
Management
Management
Media Decisions

Dewey Class. No.: 659.1 / PEE/M

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