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New Products Management

Crawford, C. Merle

New Products Management / by C. Merle Crawford and C. Anthony Di Benedetto - 6th ed. - New Delhi: Irwin McGraw Hill, 2000. - xxv, 534p.

ISBN: 9780071175166

Subjects--Topical Terms:
Launch
Management
Management
Project Evaluation

Dewey Class. No.: 658.575 / CRA/N

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